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5 Reasons

why everyone is going nuts over our plant-milk concentrates

Designed for milk, made for more

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1 Just One Ingredient

The best all-natural plant-based milk ever

In case you didn't know, JOI stands for ‘Just One Ingredient’. All of our plant bases are made with minimal, whole, natural ingredients that are full of fiber, healthy fats, and protein for a perfect balance of nutrients.

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2 Price vs Competitor

Elevate your pantry with JOI

At JOI, we offer a competitive price for products you can feel good about buying. We get it, at first glance the sticker price on a tub of JOI may feel like a big jump, but it is cost-effective. In fact, our $19.99 tub of nutbase translates to a quart of almond or cashew milk that costs just $2.86.

3 Delicious taste

More than just milk

JOI gives you all the taste and health benefits of homemade nut milk, without any of the time-intensive soaking or straining. Our concentrates are not watered down or overly sweet. It provides that real, nutty flavor coffee and tea connoisseurs love. Just scoop, blend, and enJOI in seconds—quick and easy.

4 Versatility in the kitchen

Designed for milk, made for more

Don’t stop at making milk with JOI concentrates - we believe that JOI is the swiss army knife of your kitchen, so versatile that it meets all your plant-based cooking needs. Want to make a creamy soup without adding cream or butter? Just add a scoop of JOI! Want to make a dairy-free sauce for pasta? Just add JOI! Want to whip up a creamy dressing that is vegan? Just add JOI! Want to add richness to your baked goods without adding oil,or make the most delicious frozen desserts? You guessed it:just add JOI!

5 Planet friendly

Revolutionary plant milk for planet people

Plant-based = Planet Safe. We believe every company has a duty to put products out there that do better - not worse. After years of throwing out countless non-recyclable containers of plant milk, our founders thought there had to be a better solution. Knowing that store-bought plant milks are mostly just water: what if we could just “concentrate” on the good stuff? Since you add the water, you get more servings per container, reducing roughly 85% of packaging waste with our jars, and up to 96% with our pails!